The reading for fun charity

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We champion reading for fun. That’s because it seriously improves lives.

In fact, it’s the biggest indicator that a child will grow up to enjoy a happier and more successful future. Today, only one in three children likes reading. By changing this, we’ll transform lives.

Young people are more likely to read if they see it as a fun, entertaining and social thing to do. That’s what our work is all about; inspiring them to see reading differently.

Together, let’s help every child enjoy the life-changing benefits of reading for fun.

Our strategy

The strategy has been developed following conversations with a range of World Book Day’s stakeholders; publishers, bookshops, schools, libraries, other literacy and reading charities.

View our strategy

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Our Approach

We’ve explored the research and spoken to children to ensure our work supports developing a reading for fun habit. Here you can find the 6 ways you can support the children in your lives to find the fun in reading.

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Our Impact

Our mission is to promote reading for fun, offering every child and young person the opportunity to own a book.

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Our Partners

We work with a range of different organisations who help support our mission including publishers, commercial organisations, charities and not for profits and more.

Three girls are sitting together, smiling and engaged in an activity. They are holding papers and writing, wearing matching navy sweatshirts, and have colorful badges on their clothing. The background features wooden panels, creating a warm and inviting atmosphere.

Our Trustees

Meet the World Book Day trustees who support our charity as we encourage even more children to read for fun.

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Our Team

Meet the team behind World Book Day, working to promote reading for fun, offering every child and young person the opportunity to have a book of their own.

A group of diverse children, wearing bright safety vests and colorful paper crowns, sit together, smiling and clapping enthusiastically. They are engaged in an activity, showcasing joy and excitement in a lively, participatory setting.

Contact us

If you wish to contact us with a query about an education settings registration or the World Book Day packs and tokens, please email wbd@education.co.uk.

For all media enquiries, please contact worldbookday@mhpgroup.com

For any general questions, thoughts or ideas about World Book Day please refer to our FAQ’s before getting in touch with us at hi@worldbookday.com

If you would like to discuss working in partnership with us please email partnerships@worldbookday.com

For bookseller enquiries please email booksellers@worldbookday.com

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The reading for fun charity

We champion reading for fun. That’s because it seriously improves lives.